MiG Ayesa and New Media


 I received an interesting comment from 2ton, with whom I’ve had a communication of sorts via our blogs and sites stemming from our shared interest in MiG and WWRY!

We both agree that MiG is such a whiz at using New Media. He’s on every social networking site (btw, I facebooked him and wrote on his facebook wall!), he’s got his own Youtube channel, he’s got multiple websites, not to mention those created for him by his many fans across the world! These will only help to spread his name and music around, through viral marketing via new media.

2ton writes:

“Just a thought on the subject of blogging and the internet. I notice that some musicians (and bloggers too) seem to gather lots of fans just by a big internet presence, while others do not seem to be able to go viral. I suppose it’s not just the quality of their music, but perhaps the type of fans they have. Some fan groups are just not as much into the internet as others. Like me, I am the only one in my circle of personal friends and family that is an internet junkie, or that even have a blog…I am sure they think I am a bit odd. But my grandkids, all their friends are online all the time, not only interacting with each other but blogging, using social networks, finding music, videos and such. So basically, I am thinking that age, economic,social, and personality groups have a lot to do with the internet community statistics at this point in time. And that this has a big effect on blogging, who blogs and what they blog about. Reading your column brought this idea into my head…that people who use the internet for promotion need to think about this.’

Thanks for the comment, 2ton, and it’s great that you are taking your passions and interests online!

You are right, a lot of thought needs to go into the target audience in order to reap the rewards of such online marketing methods via new media. Sometimes, it’s best to just stick to traditional media if your target audience doesn’t go online much. But then again, using new media as a promotional channel is pretty economical, practically free (but does require much time and effort for monitoring and updating), and is something that many today can’t afford not to have as well as part of their marketing mix.

The seductive thing about using new media for promotional means is that it’s less obvious, as people don’t really feel that they are at the receiving end of things as they get to participate in it too! And it’s great fun, like when I get to discuss common interests with others, like with you! And I also get to hear from others and read what they say like Sophia’s comment:

 “But there was one disappointment though, after Bohemian Rhapsody, we wanted more! It would have been great to continue the energy with a few more songs! Producers, are you reading this?”Ha! I love it…it was so much like a rock concert that you wanted an encore!!! LOVE IT!!! Great blog…I have posted it on MiGNation Information Portal at http://www.mignation.com with a link to your blog. It’s great to here from fans along the WWRY tour!! Thanks, Sophia

Thanks for your comment, too, Sophia.

Are we not creating links and communicating with each other? I mean, we are literally worlds apart, and if not for new media, we would unlikely be communicating with each other. And are we not also promoting MiG and WWRY at the same time? Well, I guess that’s the power of New Media and the age of participation!

Cheers, I hope to continue to hear from you, and from others too!

MiG Ayesa: Updated links

Following my post on MiG Ayesa yesterday, I received a few comments and updates from other MiG fans (which goes to show how new media is really helping to connect people and allow us to share information).

One of the comments was actually left by Team MiG:

 ·         If you are looking for the Official MiG Website, that is MiG-music.com. The url is http://www.mig-music.com. There are other fansites dedicated to MiG as well. Ours is called The Team MiG Global Fansite or Team MiG Ayesa. You can visit us at http://www.teammigayesa.com. We also have a very active fan forum where we chat about all things MiG and more!! Please stop by and visit sometime. So happy to see a new MiG fans!!

Team MiG

2ton also added:

You are so on the money about using all the new media to promote, as well as the traditional media. With both together, you can reach a maximum number of people! Great blog here, it is definately getting a thumbs up on Stumble Upon! [Thanks, 2ton!]

Forgot to add, after checking the blog’s hot links I want to post that MiG’s own myspace site is http://www.myspace.com/miguelayesa The hot link is actually to one of the MiG satellite sites.Thought I’d include their comments here so that other fans could also access the links and info!

And oh, did I mention that I enjoyed We Will Rock You?! It was like being in a rock concert, which I believe is the intention of the producers of the show. But there was one disappointment though, after Bohemian Rhapsody, we wanted more! It would have been great to continue the energy with a few more songs! Producers, are you reading this?



Mig Ayesa on “We Will Rock You”

I caught the matinee performance of  We Will Rock You  last Saturday at the Singapore Esplanade Theatre, and had a really good time! Yes, the music was loud! The place really rocked and Mig Ayesa really rocked as the lead protaganist, Galileo Figaro.

I recall watching Mig on the reality TV show about INXS looking for a lead singer, and remembered that he had a really good voice and great presence on that show. Thus, it was a real treat to see him in person.

I must admit, though, that initially I wasn’t too taken with his portrayal of a geeky young boy, I mean he’s no 18 year old!  But when he sang, he really sang and he really rocked the house! Even on a Saturday afternoon! Mig was able to reflect the different layers and nuances of his character and that was matched by his ability to flex his voice and manipulate the wonderful sounds he created. No wonder the audience gave a standing ovation. Of course the rest of the cast were great  too.

I guess you can say that I’m a Mig fan now. Wanting to find out more about Mig, I decided to check the Internet. Guess what, instead of official Mig sites or We Will Rock You sites, I found many blogs devoted wholly to him! One of them was called Mig Ayesa, Rock Star Extraordinaire and is a great gateway to other Mig sites. I shall not replicate the links here but it has a pretty extensive blogroll to many other Mig sites, including Mig’s Myspace site. You get to read his blog (well, I’d like to believe that it’s him and not his publicist) and also write to him!

And you know what, I’ve now got Mig on my MySpace network (well, it’s the extended network, but hey, it’s still my network)! And there’s also the Mig music site where you can go to listen to his latest tracks as well as watch his music videos. You can also read about Mig’s experience in Singapore. There’s also Mig’s Youtube channel and you can subscribe to his videos. Mig is also on another community channel, Gather.com.

You know what, this guy is a whiz at using new media!

New media really works as a great marketing tool too. Not that we mind as we get to read and hear more about Mig and his music! Rock on, Mig!