26, November, 2008 2 Comments
I was just taking a closer look at the homepage of the Straits Times news site. I realised how much it’s changed from its earlier days, and it has now taken on a new dimension.
Besides the ‘traditional’ web news articles, the site has now incorporated various other new media platforms: blogs; forums; its video channel, RazorTV, its citizen journalist portal, Stomp; and even its online classifieds portal, ST701.
This multi-dimensional and multi-sensory approach to news sites seems to be the way to go, to reach out to a more IT and new media-savvy ‘readership’.
Not only that, with the online sales portal, Mocca.com, launching its FULL THROTTLE MocCarnival , an auto and car enthusiast event last Sunday on 23 Nov, it seems like a new trend has started, with online events spilling over into reality.