Egypt protests with new media
7, February, 2011 Leave a comment
The world is reeling from the shockingly quick descent of Egypt into chaos and destruction as the country implodes with riots and violence, with many of the Egyptians calling for President Hosni Mubarak to step down.
New media platforms in the likes of Facebook and Twitter have been added to the heady mix of volatile politics in the region. Often seen as tools for democratisation that give voice to the everyman, Facebook and Twitter were used by the Egyptians to stir up sentiments against Mubarak, and garner supporters to organise anti-government protest marches. This resulted in the government shutting down the Internet, adding much fuel to the already raging fire of hatred and discontentment.
To add to all this is Kenneth Cole’s infamous tweet:
Millions are in uproar in #Cairo,” the tweet read. “Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo -KC
Kenneth Cole angered many, who saw him capitalising and trivialising the Eyptian political crisis. Cole has since tweeted his apology. An obviously offended person actually put up the tweet on one of the store windows. Cole has tweeted that it was a prank and that he was not responsible for the inappropriate store display.
Looks like Kenneth Cole’s new media faux pax serves as important lessons in new media PR for all. On, what a twit, er, I mean, tweet.
We can continue to follow the unfolding situation in Egypt through tweets: http://twitter.com/#search?q=egypt%20protests and http://twitter.com/#search?q=egypt%20. Youtube is also full of videos showing angry protests in Cairo. The political struggle is also one played out in new media.