New Media at the PAP Conference 2009
3, November, 2009 Leave a comment
In a move to show that it’s embracing the use of new media, there was new media tools galore at the recent People’s Action Party (PAP) Conference 2009.
A team of young PAP bloggers were on hand to capture and update posts on the fly on the PAP website as well as on Facebook and Twitter, and netizens could also send Twitter updates and comments. At the same time, partcipants at the event could sms their comments and questions, making the whole atmosphere seem very Web 2.0 – the age of participation and engagement.
According to an article by CNA, “this is the first time new media tools have been given such a prominent spot at the PAP Convention. It is part of a broader effort to update and refresh the party image, reach out to the wider public, and hopefully bring in new members”. Young PAP has a Facebook page to reach out to the young too.
I believe this could be seen as a sincere attempt by the party to use new media to engage its members as well as the larger public. This could be a response to comments made about lip service and all.
The party also screened his political video, in a move to signal that yes, political videos are acceptable. In fact, the government has announced that political videos would be allowed for the next GE.
This is one of the videos – on Unsung Heroes:
Also, in a move to also reflect the age of participation in the live event, (not just in virtual worlds) the party invited ordinary members to make speeches and reach out to their fellow member.
We look forward to seeing how new media will be used to enhance the political climate in Singapore!