New Media Shopping
18, September, 2009 7 Comments
In my previous post on how publications like TIME are using new media to supplement their print editions, I see that many shopping centres are also turning to new media to publicise their wares and draw in customers.
Take the departmental store in Singapore, Tangs, for example. It not only has its Tangs website, you can now be its fan on Tang’s facebook, follow it on Tang’s Twitter, watch its video channel which fetaures interviews with fashionistas, and even visit its online virtual store in Second Life!
The challenge is of course to convert all that online interaction into real currency exchanges for the store!