Evian’s social media marketing with “Roller Babies”
12, July, 2009 9 Comments
A one-minute video clip by Evian has been making waves on the Internet.
How so? It’s the new Evian ad that has been launched on Youtube. Of course that in itself is not new. Nor will it always make for a successful viral marketing campaign.
Add the cutest babies doing sleek and smooth rollerblading stunts, and you have a sure winner on hand!
The cute, chubby and charismatic babies dazzle with their cool moves! The producers hired about 800 bloggers to launch the ad campaign online and this advertising campaign using social media has proven to be a great success! The ad is also one of the most watched videos on Youtube.
There’s even a video that shows the ‘making of’ the ad as well! It acts like a certain part 2 of the campaign.
There are two versions of the Evain ad: the International version that starts with Let’s observe the effect of Evian on your body and the US version that starts with How does drinking Evian make you feel? This is followed to a series of shots showing the babies breakdancing, moonwalking and all to the Rapper’s Delight.
Well, I like Evian but does anyone actually think that Evian is the elixir of youth? Do the producers think that anyone would fall for that line?
Of course not, but then, when you have such cute and bubbly babies that lift your spirits, who cares!