Bloggers on staff
19, January, 2009 Leave a comment
In the past, I’d written on how blogging and bloggers have gained a certain level of credibililty and recognition. There have been bloggers who have turned politicians, bloggers who have inked book deals, bloggers who became hired as journalists, etc.
Now, blogging is being recognised as a job in itself. Italian designers Dolce and Gabbana launched theoir new webzine, http://www.swide.com/luxury-magazine/ recently last Dec and have hired a team of bloggers to write on topics from food to fashion!
In yet another example, the team of people from Majolica Majorca picked 9 bloggers to be its local ambassadors and to create awareness of the brand on cyberspace. The girls, aged 18-25 were selected based on their looks as well as blog popularity, and they blogged about their experiences with the products. They include Beatrice Tan, Chua Huirong, Emileen Lim and Cordelia Low. As ‘payment’, the girls received new products as well as got to select products of their choices from the brand.