Traditional lion dance goes hi-tech!

In these tough economic times, even the traditional must-have for many Chinese companies, the lion dance during the lunar new year has been affected. To counter the lowered demand for lion dance performances this year, lion dance troupes have started to embark on innovative ways to advertise themselves.

One group produced a booklet on the lion dance culture and performances and sent 2000 copies out. Not only that, the group set up its own website for customers to make their bookings online. Besides that, they also adopted the use of new media and can be found on Facebook too!

Many of such ‘traditional’ troupes are also jumping on the bandwagon, or rather, the cyberhighways, seeking to advertise their services on online portals and ads. Looks like such groups have wizened up to the appeal of new media, and have found that new media could be used to help them connect the old ways with the young and new.


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An intrepid explorer into the the brave new dimensions of the blogosphere and new media landscape.

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