Facebook, Social Networking and the Duo Core Generation

With so much said and done about social networking sites, there’s bound to be uses and abuses of them.

Indeed, the use of social networking in the workplace is regarded as being controversial, with many having their say and questions about it. You can read some of the views at: Kit Kai’s Tech Blog; Web 2.0 and its impact on 21st Century; Scaling the Social Web, and more.

Young people tend to use social networking sites to keep in touch with their friends and enlarge their social circles. Some use it as a way to suss out potential mates, check out the competition, entertain their friends, and themselves, etc.

While there’s nothing wrong with that, what’s making employers and companies fret is that many of the employees are spending too much time working on their Facebook profiles, checking out how many people have invited them to be friends, or throwing sheep at each other!

According to a Straits Times article entitled “We’re (net)working”, $390 million is lost a day due to loss of productivity caused by cyber-loafing. You say network, I say notwork? While employees may be tapping away at their keyboards, they may not be engaging in any productive office work. They say that employees are getting distracted by MSN messages and pop-ups, etc.

This has actually led to some companies banning and blocking the use of such social networking sites.

Not only are companies concerned about the loss of productivity, they are also concerned that certain company trade secrets and practices may be knowingly or unknowingly revealed to outsiders. This is pretty much like the concern with employees blogging about work.

But is this the way to go? Perhaps companies need to know that they are dealing with a new breed of digital natives and going online to blog and network is part and parcel of their lives. And I have a new term for the new generation of digital natives. It’s “Duo Core generation” with duo core brains which seem to allow digital natives to process separate tasks independently.

Perhaps instead of trying to beat them, some companies have tried to join them. One example is IBM.  IBM warms to social networking and has started using IBM’s Lotus Connections which allows the whole company to engage and network. IBM staff write blogs and keep wikis and make use of social networking software to keep in the loop, thus creating a sense of one giant community.

Some other uses for Web 2.0 technologies in the workplace could be corporate wikis where the collective information and intelligence of staff could be stored and referenced, as well as company blogs that could clue newcomers in on company FAQs and the company culture and the like. Project blogs and wikis could be another collaborative space for working on team projects. It depends on the creativity of the company as well. Perhaps staff could suggest more ways that companies could use such Web 2.0 technologies more effectively in the workplace.

If you wish to read up on more ideas and/or contribute your ideas, there’s a useful site that let’s you do just that: http://www.blog4biz.sg/index.htm. Of course, you care also most welcome to comment on Blogscapes!


About blogscapes
An intrepid explorer into the the brave new dimensions of the blogosphere and new media landscape.

7 Responses to Facebook, Social Networking and the Duo Core Generation

  1. KokChuan says:

    i guess you are right. the networking program such as MSN make productivity of the workers low. If i were the boss, i were done the same by blocking the usage of MSN.
    It is important for people to know when to use these programs and especially not when you are in work.
    =D unless you are the boss

  2. alaric says:

    i think that it should not be block the programs to a certain extent as MSN, facebook,etc are all part of the life of this generation and if the use of these programs are causing their productivity, i think that they should counsel these people to get their priorities right.

  3. seri says:

    I have to agree that employees need to priortise and learn the correct timings to do different jobs. Perhaps, the boss could like set aside some “break time” to allow workers to relax and carry out their social networking.

    If need be, then the boss should create their own form of social communication within the organization.

  4. yiling says:

    i also agree that networking programesmake the productivity of the employee low. That why nowadays alot of company have blocking the use of such social networking sites in their company.

  5. yiling says:

    maybe they can surf there social networking sities during there break time but not on their working time.

  6. Gin Yan says:

    Well i think that in this computing era, everyone have to be more responsible toward what they post and do online. Posting company private info in your blog is definately unacceptable. As for the the “You say network, I say notwork?” well i guess they have to just get in pace with the socialty

  7. Amos says:

    i hink that worker should be trained to know that work concerns only with work and not socialising

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