What’s in a blog name or blog title?
20, November, 2006 9 Comments
Today is the COMING-OUT DAY of this blog!
Wait a minute, in case you are starting to get strange ideas, let me clarify. By coming-out, I mean I made my blog known to the people around me. Since I started the blog a few weeks back, besides the readers out there in the blogosphere who have read the blog, I’ve only told a very small handful of people about it. These are people I know who have been reading blogs. In a way, I guess they have been my sounding board (or guinea pigs! I’m sure you don’t mind, right?)
I know it may seem ironic that those who do not know me personally might have seen and read my blog before those who do know me personally. So why am I telling more people about it now? I guess I felt that it was time-I had to be sure I would be able to sustain it. It does take effort and there’s the pressure of writing new posts on a regular basis. Initially I thought I would update the blog weekly, but lately, it’s been more regular than that, and I figured it’s about time that I let others in on it as well.
Of course, there’s also the initial tentativeness about revealing your thoughts and feelings to others who know you as you’re more likely to be judged..you know what I mean. Anyway, time to take that risk. After all, blogging IS about making connections, so the more connections you make, the better! So, new readers, do feel free to read and leave comments and feedback.
Now, before you start wondering what this post has to do with blog name and blog titles, I’d wanted to name this blog post Coming-Out Day but then I thought about how it would look in a list of searches and the audience/reader/user who would be keying in those search terms!! Not quite the readership I’d be expecting and they would be sorely disappointed too.
I read somewhere that the blog name and blog titles should be terms that people often key into search engines. It needs to be snappy and memorable and should say something about you or the business you do. According to Elliott Back’s article, What do YOU call your blog?, the top three search words are “blog”, “life” and “weblog”, so if you have these terms in your title, it’s more likely that your blog would be featured in search results and hence is more likely to be read. Des Walsh in his article Choosing Your Blog Name advises businesses to include their business terms in the titles. So if you are a plumber, you should have a name such as plumbingworks.wordpress.com.
Looking at my title Blogscapes, I wonder how anyone would even key it in as a search term! Oh well. Perhaps I should have named it “Blog about weblogs” (2 out of 3of the top 3 search words ain’t bad). Looking back on the previous post titles, I realised how old-school they are. They would work pretty well as titles of articles in conventional texts such as papers and magazines, but given the nature of the Internet and search engines, they would hardly be picked out by search engines, and they don’t give a clue about what they are about.
Looks like my blog titles will need to get more literal. Tell it as it is. Avoid anything too literary or metaphorical. So what’s in a name? A lot. It’s search term, summary, key word all bundled together. Best to KISS: Keep it simple, stupid!