Dan Brown’s ‘The Lost Symbol’ new media marketing

In my previous post, I wrote about how writer Stephenie Meyer, now famous and rich author of the Twilight series, uses new media to reach out to their fans and attract new readers.

She’s not alone in exploiting new media for publicity and promotion of her books. Dan Brown, in promoting his much-awaited new novel, The Lost Symbol, is also launching a new media publicity blitz! The book is the third in the series, following Angels and Demons and the Da Vinci Code. You can log on to the official Lost Symbol website to countdown to book launch date. You can also download a widget online!

If that’s not enough, you can follow the progress of the novel launch via Twitter and Facebook, with puzzles and secret codes and other online teasers that fans can play to further whet their appetite!

Can’t wait.