Media Fusion 2015: Singapore’s new Media strategy

There’s been greater interest in digital media as Singapore recently announced its new Media Fusion 2015 masterplan which “aims to create 10,000 new jobs and value-added contribution of S$10 billion by year 2015.” The plan is meant to help “propel Singapore’s media industry forward in the digital age, as part of the creative economy and aligned with the growth formula of World Singapore,” according to the article, Singapore’s New Media Push.

Not only that, there is an overseas push for MDA’s IDM plan as well, as the masterplan ”includes plans to push Singapore companies overseas” with “a very export-driven strategy”, which includes helping some of the smaller companies here grow and make their mark on the international scene as well. 

All this spells further developments in the area of new media development and IDM – something for us to watch out for and be prepared for!